We help healthcare
care better

It was the most pivotal moment in my career. I was a product leader at a digital health company and we landed our first payer partner, an insurance company on the east coast. They provided us with a list of people eligible for our service, yet we did not have the right tools to reach and enroll them. Even with an enterprise marketing automation platform we could only leverage two channels – email and SMS.

Those channels are woefully insufficient for user activation, as records with emails can range 0-30% depending on the list.

Here I was living in a very digital world, where the best methods for initially reaching potential customers was the phone and direct mail. That meant we would have to customize a solution, using engineering and consulting resources, as well as integrate with multiple third party vendors. Not a cheap or easy exercise.

I knew there was a better way.
This is why I founded Fertu.